Becoming A Magnet for Talent Weasels in the Woodpile: The Hidden Reasons Employees Disengage and Leave Creating An Employer-of-Choice Scorecard The 15 Pitfalls of Hiring Manage the Joining Up Process to Maximize First-Year Employee Engagement You Can't Afford The Luxury of Another Bad Manager! Building An Employment Brand That Attracts The Right Talent The Road to 2010 Engaging and Retaining All Four Generations of Workers Creating A Culture of "Career Self-Management" The Path of Most Resilience - Managing Your Career in Turbulent Times Building An Employment Brand That Attracts the Right Talent: Target audience: Senior executives, marketing and human resource executives and managers. Presentation objective: To define “employment branding,” convey why branding is imperative as organizations step up the competition for scarce talent, and present a three-phase process for building a compelling employment brand. Session overview: • You already have an employemt brand—do you know what it is? • Why you must build a sustainable competitive talent advantage • What we can learn from great consumer brands • The three-phase brand-building process • Building a unique value proposition • Four strategic branding options • Best practices branding examples from employers of choice • Branding for key niche talent and departments • The first step—conducting a talent needs assessment • Step two—conducting a talent audit to reveal opportunity gaps • Step three—implementing strategies to build the new brand